Use Patent Pending Numbers to hint at BENEFITS.
Patent TITLEs are so powerful, but generally ignored.
Modify the stuffing composition of your baby pillow. Apply for a Patent Pending Number. Use the title "COMFORT SUPPORT". Then, mark your baby pillow:
"Patent Pending 2018/07854 "Comfort Support""
Although short, Patent Pending titles work ‐ because they're backed up by Patent Pending Numbers, customers "know" there's science behind it. There's no need to explain further. Just hint.
Use the title to the fullest:
What to do:
Prominently stamp your product "Patent Pending no. ##### "Title"" in 177 countries for 12 months. During this period, generate a reputation in a secondary trademark (discussed below).
Patent Pending Number titles ‐ a powerful marketing tool to hint at BENEFITS.
Coin a new word for your "new technological feature" (e.g. Pro‐V) and trademark it. Then, market your technologically advanced product as having the trademarked additive / feature (Pro‐V). Just don't ever describe your technology. The trademark will ensure that no‐one else's product can claim to include "Pro‐V". So, in time, even if all your competitors add Panthenol and Panthenyl Ethyl Ether to their shampoo, customers will still buy yours, because it's got Pro‐V! Brilliant!
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