Stamping your product "PATENT PENDING" scares off competitors. They can only guess what you've patented, and they have no idea where in the world you may end up getting patents. Uncertainty = risk, and risk induces inertia.
In 12 months' time, you may well decide that patents aren't for you. But, the Patent Pending Number has given your product "room to grow" and root itself in the market.
Your Patent Pending Number is filed with a Patent Office that is obliged by law to maintain the Patent Pending application secret. It will not be published. If people ask "what's been patented", simply reply "it's Patent Pending. It's a secret."
Most successful products today owe their entrenched, dominant position to uncertainty induced by Patent Pending Numbers, and the "breathing space" created thereby.
100 years on and 275 million sales later, MONOPOLY remains everyone's favourite game. The source of its monopoly lay not in the name, but in a "patent pending" mark, which kept copycats at bay and customers intrigued. But, what was patented? "Grouping adjacent playing spaces and increasing rentals as a player obtains spaces within a group." Simple, yet so profitable!
For years, everyone thought LIFESAVERS patented the hole in the centre of the sweet. So, they steered clear or copying it. Well, wasn't that why they were called LifeSavers? No. Lifesavers actually patented the little tear‐strip that opens the wrapper. More than 100 years later, LIFESAVERS remains dominant.
Immediately upon launch ESKIMO PIE chocolate‐coated ice cream was a big hit ‐ customers knew it was a "new & innovative" confectionary because it said "Patent Pending"; and competitors feared to copy it. Surely, it must've been a humdinger of a patented feature that enabled ESKIMO PIE to monopolise the chocolate‐coated ice cream bar market for 100 years? Well, not quite. Eskimo Pie simply patented "chocolate‐coated ice cream".
What to do:
Stamp your product "PATENT PENDING" in 177 countries. For 12 months competitors will be hesitant not only to copy your product. They'll also be reluctant to invest in manufacturing plants, distribution channels, and marketing & advertising campaigns. In today's market a 12 month head‐start is priceless … and it costs only $99!
Patent Pending Numbers ‐ a powerful DETERRENCE tool giving new products room to grow.
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