Nothing "confirms" that your product is NEW better than a Patent Pending Number.
Patent Pending Numbers are associated with NEW ideas. When customers see that your product is "PATENT PENDING" they "know" it's NEW.
Most competitors merely "claim" their products are NEW. By simply adding a "PATENT PENDING" stamp, your customers will "know" it. In a forest of claimed "new" products, yours will stand out!
Don't just stamp your product "NEW". Stamp it:
"Patent Pending" prominently marked on ROLO sweets told customers it's "New", and kept competitors guessing what's protected. Was it the caramel centre, the cylindrical stack or the frusto‐conical shape? None of these. Rolo merely patented placing a paper sleeve around a foil wrapper. Today, ROLO is securely entrenched in its corner of the market.
Everyone loves JELLY BEANS, and they've done so for over 150 years! What initially encouraged customers to try it … and competitors to "shy away", was its "Patent Pending" mark. The serious patented technology behind "the most flavoursome bean on earth" was an incredibly underwhelming: "Sugar‐coated marshmallow".
What to do:
The Patent Pending Number allows you legally to mark "new" products "PATENT PENDING" in all 177 countries for 12 months. After 12 months, stop claiming your product's "new". Reformulate and start a "NEW & IMPROVED" campaign with a new Patent Pending Number.
Patent Pending Numbers ‐ a powerful marketing tool for NEW products.
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